Research Report No.35 
Value of Rural People : Comparative of Material Value 
and Traditional Value 
by 
Penkhae Prachonpachanuk 
Omduen Soadmanee (1986) 
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Purposes 
            1. To investigate the impact of modernization on the rural Thai people such as the (impact of) the adoption of environmental  modernization, i.e., housing condition, level of living ete. change  in material value and traditional value. 
            2. To examine the changing level of material value and  traditional value of rural Thai people. 
            3. To determine whether there is relationship between material  value and traditional value. 
Methodology 
            1. Two groups of sample which were selected from the villages in  the central part of Thailand by modernization indicators included 161,  78 from modernized villages and 83 from the traditional villages. 
            2. The heads of the households were the respondents of the  questionnaire on values of rural Thai people which consisted of  personal background, their both investigated values, modernization  characteristics and opinions on external environment. 
            3. The difference of subjects in modernized villages and  traditional villages was analyzed. 

Conclusion 
            1. No finding as hypothesized that more modernized rural Thai  people. 
            2. There was low level in modernized and traditional values  among less modernized rural Thai people. 
            3. No finding as hypothesized that gender, age and educational  level have influence on the difference of both investigated values.  When analyzing scores on traditional value, age, gender and education  it was flund that people aged 16 - 30 had more average score than  other age group and the male have traditional value higher than female. 



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